Slightly Askew

Imagine there are twenty-five people in a room.  You’re about to open a great new shoe shop and you want to know what size shoe most people want to buy.  You pass around a piece of a paper and everyone writes what shoe size they want to be stocked.  If you take everyone’s opinion into account and do a bit of maths, you’ll get an average shoe size.

Similarly, you can take an advert for your shoe shop into that room of twenty-five people.  You pass it around, let everyone have their input, and make changes based upon that input.  The result is exactly the same: you get an average advert.

Do you want average?

This entry was posted on Tuesday, June 17th, 2008 at 6:16 pm and is filed under Advertising, Marketing, Ideas. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.