The vague and the accurate
Vague is the taxi that’s always “a few minutes away”.
Vague is the crashed computer that tells you “an error occurred”.
Vague is the supermarket website that informs you “delivery may be more than the price quoted”.
Vague is the restaurant menu that “may contain nuts”.
Vague is annoying, useless and surefire way to piss your customers off.
Accurate is the automated email that tells you “I’m automated, but if you need to reply, use this address”.
Accurate is the pricing structure that explains “there is no postage discount for multiple orders because shipping is automated”.
Accurate is the restaurant that tells you “we are not a fast food joint so you will have to wait”.
Accurate is the sign that informs you “occupancy by more than 499 persons is dangerous and unlawful”.
Accurate is sometimes annoying, but often useful because it requires attention and honesty.
If you have the need to explain yourself, I think it’s best to be accurate.