The butcher’s in Southwold
The butcher’s in Southwold is a regular haunt in my daily quest for lunch.
Not because I like to eat raw chunks of meat you must understand. But because the butcher’s is also home to perhaps the best value for money delicatessen in this charming but often laughably overpriced coastal town.
Proof: This footlong BLT took just £1.90 of my wages. And it didn’t taste like the transparent, processed shit you might find in an Underground Tunnel Used By Pedestrians.
When I popped in the other day, one of the butchers was on the phone. It became apparent he was battling an unsolicited sales call.
“Are we a new business? Well, we’ve been here sixty years. So I guess not.”
Sixty years!
So here’s the deal: The butcher’s doesn’t have a logo or a website or a media budget or a fucking Twitter account. They sell sausages and sirloin steaks and rather tasty baguettes with your choice of filling for £1.90. They don’t need SEO or Google Adwords or brand guidelines.
The butcher’s have won by outlasting the competition. They’ve undoubtedly had difficult periods in those sixty years, but they’ve stuck it out. Kept Calm And Carried On.
Perhaps it’s not the most flamboyant of marketing strategies, but outlasting the competition isn’t a bad one.
Just ask former employees of MFI, Zavvi and Woolworths.