Comments on: The battle http://www.slightlyaskew.co.uk/blog/index.php/2009/06/25/the-battle/ Nobody has ever given me a nickname, so you may as well call me Chris Waters. Fri, 30 Jul 2010 03:25:39 +0000 http://wordpress.org/?v=2.7 hourly 1 By: ChrisTheSoul http://www.slightlyaskew.co.uk/blog/index.php/2009/06/25/the-battle/comment-page-1/#comment-1866 ChrisTheSoul Tue, 21 Jul 2009 20:22:59 +0000 http://www.slightlyaskew.co.uk/blog/?p=242#comment-1866 Sorry mate, only just found this comment in my pending box (beneath a whole lot of spam). I see what you're saying, but I don't think they sit next to each other perfectly – otherwise there'd be no conundrum in getting the most out of both techniques. Maybe you're right. Maybe it is just as simple as getting traffic through SEM and growing it organically through CRM. But in a world that's full of noise from lazy marketing, is it really that easy to get your message across? I don't think it is. Sorry mate, only just found this comment in my pending box (beneath a whole lot of spam).

I see what you’re saying, but I don’t think they sit next to each other perfectly – otherwise there’d be no conundrum in getting the most out of both techniques.

Maybe you’re right. Maybe it is just as simple as getting traffic through SEM and growing it organically through CRM. But in a world that’s full of noise from lazy marketing, is it really that easy to get your message across? I don’t think it is.

]]> By: Skuff http://www.slightlyaskew.co.uk/blog/index.php/2009/06/25/the-battle/comment-page-1/#comment-1784 Skuff Fri, 03 Jul 2009 10:59:16 +0000 http://www.slightlyaskew.co.uk/blog/?p=242#comment-1784 It already does. Using Search Marketing is fair enough - but unless the next step in the process is planned out hoping that 1% of 1% Adwords traffic will buy your product/service is leakage. Once you get the traffic to your initial goal then you kick in with your other strategy. That's where you're relationship marketing can help. Ideally your existing relationships/partnerships should be able to strengthen your brand/product/service. Its all part of the big wheel. They both sit under marketing. They already sit perfectly next to each other - the trick is getting the most out of both techniques - that my friend is where the conundrum lies... Do not bend the spoon - only try to realise the spoon does not exist ;-) It already does. Using Search Marketing is fair enough - but unless the next step in the process is planned out hoping that 1% of 1% Adwords traffic will buy your product/service is leakage. Once you get the traffic to your initial goal then you kick in with your other strategy.

That’s where you’re relationship marketing can help. Ideally your existing relationships/partnerships should be able to strengthen your brand/product/service.

Its all part of the big wheel. They both sit under marketing. They already sit perfectly next to each other - the trick is getting the most out of both techniques - that my friend is where the conundrum lies…

Do not bend the spoon - only try to realise the spoon does not exist ;-)

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