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Arise, Sir Terry »

Redefining standards?

Axa is redefining standards. Not raising them. Nor improving them. Just redefining them.

Arguably, then, Robert Mugabe is also redefining standards.

And failing schools are redefining standards.

Grotty prisons, too.

Oh well.

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This entry was posted on Tuesday, February 17th, 2009 at 11:50 pm and is filed under Advertising, Copywriting. You can follow any responses to this entry through the RSS 2.0 feed. You can skip to the end and leave a response. Pinging is currently not allowed.

2 Responses to “Redefining standards?”

  1. Zoe Says:
    February 18th, 2009 at 2:17 pm

    Well said. Although i couldn’t possibly comment ;)

  2. ChrisTheSoul Says:
    February 18th, 2009 at 11:11 pm

    I’m shocked it’s a Saatchi & Saatchi campaign. Especially after the brilliant T-mobile / Liverpool Street ad.

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