Redefining standards?
Axa is redefining standards. Not raising them. Nor improving them. Just redefining them.
Arguably, then, Robert Mugabe is also redefining standards.
And failing schools are redefining standards.
Grotty prisons, too.
Oh well.
My name is Chris Waters. I work in Southwold, thinking up big ideas for companies, writing their words and fiddling about with websites. My business card says I'm a copywriter – Ogilvy was a copywriter, so I'm happy with that.
Axa is redefining standards. Not raising them. Nor improving them. Just redefining them.
Arguably, then, Robert Mugabe is also redefining standards.
And failing schools are redefining standards.
Grotty prisons, too.
Oh well.
February 18th, 2009 at 2:17 pm
Well said. Although i couldn’t possibly comment
February 18th, 2009 at 11:11 pm
I’m shocked it’s a Saatchi & Saatchi campaign. Especially after the brilliant T-mobile / Liverpool Street ad.