Don’t be efficient
What a shit word efficient is. It’s an ugly one, too.
Yes, yes, those who are efficient get things done in the shortest amount of time and expend the least amount of energy. Being efficient might reduce costs, but it probably leads to a rubbish product. And when I say rubbish, what I really mean is soulless.
Efficient people weigh things up. Whatever happened to just doing things?
Sometimes it’s fun to just get in a car an drive somewhere. To blurt something out without thinking about it. To book a hotel without reading some fuckwit’s opinion on TripAdvisor.
Efficient people don’t do that. They research and collate and ponder and decide and execute and measure. Yuk.
So here’s a toast:
To fucking up the first attempt. To having a stab in the dark and ending up with egg on your face, but a life lesson you’ll never forget. To blowing that twenty quid on a silly hat because you’re never likely to see its sillyness again. To scoffing a tasty bacon sandwich even if you did have breakfast only an hour ago. To working all week on something and then discarding it because it was shite. To starting a sentence with the word and. To starting a whole bloody book with the word and. To writing ten pages when one would’ve done. To writing one page when ten were requested. To doing what you feel is right, and not what you were asked. To sticking two fingers up to efficiency, and embracing the spontaneous. To following your heart as much as your head. To being here now.