Sewer Rats
There are many terrible cliches that lurk like sewer rats in the daily effluent of the advertising industry. And much like sewer rats they are always close to the surface, wholly unpleasant and bloody difficult to eradicate.
Cracking first paragraph from t’other day’s post on Adliterate. The word ‘lurk’ is key. Those cliches are there, and they’re ready to ambush you. They can see you, but you can’t see them. Give up. You’re helpless.
Great stuff.