Iconic solutions
I’d prescribe a healthy dose of The Ad Contrarian to anyone looking to wipe the corporate bullshit from their shoes. TAC – Bob Hoffman to his friends – even sent me a book. All the way from San Francisco. I’ve read it, and I’ll read it again. Good books are always worth reading again.
In Friday’s post, he mentioned the word ‘iconic’ and how its use has jumped the shark. I’m going to agree and apologise. Because as a copywriter, perhaps I’ve used the word ‘iconic’ like fat people use ketchup. Too often.
Maybe iconic is the new solution. And if it is… well, prepare yourself for the avalanche.
After all, where’s the shame in calling yourself a gardener?