SEO is your business’s SOS
If yesterday’s post about search engine optimisation (SEO) was like throwing you in the deep end, then I hope you’ve learned to swim.
Only because SEO is a great way to spend less money on Google AdWords and generate more profit per sale.
And you don’t need to be a genius to get the basics right.
The even better news is that Google are on your side; they want you to rank higher - they really do.
No, I’m not talking shit; let me explain…
Google’s goal is to return the most relevant searches to a user’s query. That’s why they’ve grown as big as they have - their search engine brought back more relevant results more often.
For instance: I’m a freelance(ish) copywriter based in Ipswich who’s good with websites and marketing-savvy. If somebody is looking for a copywriting marketer based in the county town of Suffolk - I’m your man.
So, obviously, I want people to find me for terms such as “Copywriting Marketer Ipswich”. And as of today, this website is number one for that search term.
It’s not me that’s clever - it’s the people at Google. They’ll find you and work out how relevant you are unless you deliberately tell them not to.
But if you do want to be found, what’s wrong with giving them a few tell-tale signs?
Imagine you were lost. You know there’s a helicopter looking for you, equipped with one of those fancy heat cameras that they use to track criminals. So no matter where you are, it should be able to find you. Having said that, rather than sit in the undergrowth, you’d probably find a clearing, write SOS with anything you can cobble together, and start a fucking big fire.
So if you’re business is lost amongst all the others, SEO could be your SOS.