Average
Imagine there are twenty-five people in a room. You’re about to open a great new shoe shop and you want to know what size shoe most people want to buy. You pass around a piece of a paper and everyone writes what shoe size they want to be stocked. If you take everyone’s opinion into account and do a bit of maths, you’ll get an average shoe size.
Similarly, you can take an advert for your shoe shop into that room of twenty-five people. You pass it around, let everyone have their input, and make changes based upon that input. The result is exactly the same: you get an average advert.
Do you want average?
June 26th, 2008 at 4:51 pm
[...] your goal is to knock people’s confidence and generating average work, keep opening your mouth. Otherwise, it’s probably better that people wonder why you [...]