Dare to Care
I visited McDonald’s today. I ordered a Big Mac and waited patiently. A young lady returned with my order and, as she placed it in my hand, said:
You should stop putting fatty foods into your body and get more exercise. Why do you do it? You should have more self-respect; a little more care and consideration about what you eat wouldn’t go amiss.
This, of course, didn’t happen.
However, I did go into Next’s town centre store in Ipswich. It’s a familiar scene: rails and rails of clothes on plastic hangers; greetings cards in cellophane wrappers; and make-up gift sets in clear plastic boxes.
They also had reusable bags with the carrying the slogan ‘dare to care’.
If your company isn’t prepared to put in the effort, why should your customers?