More First Choice
Following yesterday’s post, Caroline - my better-qualified half - pointed out that having “more legroom on a First Choice Holiday” could be intended to build up imagery of spaciousness and relaxation on your particular holiday.
And she’s absolutely right. It does do that. But only when it’s been explained to me.
So although I think the strapline would work well visually:
Shot of man sitting down in aircraft.
Zooms in to show man stretching legs.
Zooms out to show man now on deserted beach on sun-lounger, being brought overly-extravagant cocktail by penguin-suited waiter.
Strapline and voiceover: “You get more legroom on a First Choice Holiday”.
Logo and website.
Commercial ends.
The text-ad alone doesn’t do that. Well, not for me anyway.