Slightly Askew

Copied directly from Google AdWords: 

First Choice Holidays - www.firstchoice.co.uk - More legroom on First Choice Holidays. Book online today & save.

I’m hoping they were going to use the words flights, planes, or aircraft instead of Holidays.  Alas, brand governance probably caused sense to be jettisoned.

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This entry was posted on Tuesday, June 10th, 2008 at 8:00 am and is filed under Advertising, Commercial, Words. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.