100% Quality
What the devil does this actually mean?
It seems that 100% is the new nice. So when you say:
This pizza is 100% quality and 100% tasty.
You’re really saying:
This pizza is really nice.
To me, it’s just lazy. Would a company say that any of its products were less than 100% quality? Probably not - unless that was their selling point (e.g. Car for sale. No engine; no wheels; excessive rust. Found in woods. Countless careless owners. £10.). So by using 100% something, you’re just wasting space.
A way of making 100% tasty better, would be to do a bit of maths before it. For instance:
50% cheesey + 50% meaty = 100% tasty
Okay, so it’s not exactly brilliant, but at least you know why the pizza is meant to be so tasty. You can’t just tell me it’s 100% tasty, because I don’t believe you. Tell me why Mr Pizza Man. Tell me why.
This rant comes courtesy of Domino’s Pizza.