Little things
It’s sometimes the little things. Because little things often become generic things that everybody writes, or indeed has to write.
So when somebody pays attention to the little things, it makes you - the reader - feel loved. Well I feel loved, so you can just go along with it.
A good friend of mine (via Caroline) is Zoe with an umlaut. She gave me a couple of howies clothing catalogues to have a flick through. Not because I wanted some new clothes, but because she was so impressed with the content. They sell the brand without shoving the products in your face - which ain’t an easy thing to do.
But it was the last five words of this fascinating little booklet that caught my attention. Buried at the bottom of the credits, the first three of those five words were pretty standard:
All rights reserved
It was the next two that made the drabbest of sentences gleam with pride:
All rights reserved and deserved.
Simple, but brilliant. I s’pose that old phrase still rings true: take care of the little things and those bigger things will take care of themselves.