Slightly Askew

There’s something interesting on the box

Saturday, June 11th, 2011

I’m probably the only person who finds this interesting, but I couldn’t help notice the photograph on this box.

Now it’s not uncommon to have lifestyle photography on product packaging, but this is a man with a baby. In fact, I’d go so far as to assume that this chap in the hat is actually a dad.

And I think this is interesting is because mum is absolutely nowhere to be seen on the packaging.

Over the last thirty-nine weeks, my wife and I have bought seemingly everything with a mum and a baby on the packaging. We’ve arranged it in a room and called it the nursery.

All that’s left to do is have a baby and look after it. (I presume now is the easy bit.)

Maybe dad in the hat on the box resonated with me because I’m about to become him without a hat and a modelling contract.

Or maybe it’s because more than half a ounce of thought whizzed through the designer’s head before they purchased the stock photography.

Either way, it made me think.

Anyway, I told you I’d be the only one who finds this interesting.