My first Amazon review

Thursday, June 12th, 2008

I wrote my first ever Amazon review a few days ago.

It was about the rather wonderful Kenwood Smoothie To Go SB055.  Here’s a brief excerpt:

This smoothie maker will not, of course, change your life. But it will make you forget all those horribly awkward previous incarnations that got used once every six months. You know the ones: dishwasher safe but too big to fit in the dishwasher; quickly became scummy around seals and spouts.

Good eh?

I got a warm fuzzy feeling from writing that review – albeit a capitalist one.  Rewarding Kenwood for their innovation by giving prospective customers a delicate but honest shove in the right direction – at zero cost to supplier or customer.  The only cost is my time.

You do it too.  Maybe not on Amazon, and maybe not with the verve and swagger of I, but you do do it.

Down the pub, over dinner, or on the phone.  We’re always talking about products that make us happy, or service that makes us frustrated (if you want frustration, try finding a customer support number in 30 seconds on www.123-reg.co.uk).

So if you want more customers, give your existing customers – and anybody else for that matter - something good to talk about.

Easter eggs anyone?

Categories Marketing, Ramblings, Words