Exclusive: First Choice Reduce Population of Countries

Tuesday, June 10th, 2008

Copied directly from Google AdWords: 

First Choice Holidays – www.firstchoice.co.uk – More legroom on First Choice Holidays. Book online today & save.

I’m hoping they were going to use the words flights, planes, or aircraft instead of Holidays.  Alas, brand governance probably caused sense to be jettisoned.